“Em caso de desatenção, caixas lotadas de Red Bull cairão sobre suas cabeças”. CUIDADO!! É isso mesmo, caixas de Red Bull foram jogadas em diversas universidades. Em mais uma bela jogada de marketing, a Red Bull conseguiu causar impacto e agitar os estudantes que puderam participar dessa nova experiência. Como num bom viral, as conversas espalharam a notícia rapidamente. O objetivo da campanha era perturbar a monotonia e a passividade da rotina dos estudantes, e parece que deu certo.
![redbull_airdrop (1)](https://i1.wp.com/blogideias.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?ssl=1)
![redbull_airdrop (2)](https://i1.wp.com/blogideias.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?ssl=1)
![redbull_airdrop (3)](https://i1.wp.com/blogideias.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?ssl=1)
![redbull_airdrop (4)](https://i1.wp.com/blogideias.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?ssl=1)
![redbull_airdrop (5)](https://i1.wp.com/blogideias.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?ssl=1)
![redbull_airdrop (6)](https://i1.wp.com/blogideias.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?ssl=1)
![redbull_airdrop (7)](https://i1.wp.com/blogideias.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?ssl=1)
![redbull_airdrop (8)](https://i1.wp.com/blogideias.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?ssl=1)
![redbull_airdrop (9)](https://i1.wp.com/blogideias.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?ssl=1)
![redbull_airdrop (10)](https://i1.wp.com/blogideias.com/wp-content/plugins/lazy-load/images/1x1.trans.gif?ssl=1)
Fonte: Brainstorm #9